The Spotlight and The Shadows
A newsletter about how to build brand fame
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Selling your product or service becomes easier when your target market understands and believes in what you're offering as much as you do.
Shift your perspective from “piece” to “board” to unlock your leadership potential.
Positioning defines where your brand fits in the market and how it distinguishes from the competition.
How learning to listen to ourselves unlocks the leader inside of us
To truly resonate with your target audience and establish a strong brand presence, crafting a compelling point of view is essential.
How to use everyday language to change minds and influence
(Unlocking the Power of B2B Storytelling)
The words we use shape the way we think, act and see the world around us.
How using a strategic lens builds a better story and drives results
